Exploring the future of AI-augmented product development.

Design leader by day, AI builder by night. Creating products that millions of people use across the world.

  • talabat
  • talkdesk
  • uniplaces
  • uefa
  • delivery hero
  • careem
  • microsoft
  • uber
  • amplitude
  • clinica medis
  • vodafone

About

Portrait photo

I’m a product design leader based in the UAE with 20+ years of experience building digital products and scaling design organizations across SaaS, fintech, and enterprise platforms.

My work sits at the intersection of product, systems thinking, and business impact. I focus on turning strategy into products people can actually use, while helping teams create simple experiences on top of complex systems.

I believe design is not output, it’s impact. Complexity may exist inside organizations, but it should never reach the user.

More recently, I’ve been exploring AI-augmented product development using tools like Claude and Lovable to experiment with faster ways of designing and building software.

Outside of work, I’m passionate about motorsport, technology, and building new ventures.

Co-founder

Paddock

I co-founded Paddock, a curated motorsport marketplace that connects racing drivers with professional team seats. It replaces the WhatsApp chains, agents and cold emails behind motorsport hiring with a single, trusted source of truth for racing seats.

Verified drivers

Every driver profile is manually reviewed before earning a Verified badge.

Curated seats

Seat listings from teams are checked before going live, from GT3 and GT4 to LMP3 and F4.

Private introductions

Smart Match pairs drivers and teams, and every introduction stays confidential.

Visit mypaddock.co

0+Years

Building brands connected to digital products, and vice versa.

0+Designers

Led across multidisciplinary teams across great companies.

0M+Users

Across platforms I helped design and scale.

EMEA+NAR & LATAM

Products successfully launched across global markets.

Design Philosophy

Design is impact

Design should be measured by the customer and business outcomes it helps create, not by the amount of work it produces. Activation · Conversion · Adoption · Retention · Cross-sell

Turn complexity into clarity

The more complex the system, the more important it is to measure whether customers can understand and complete their goals effortlessly. Task success · Time-to-complete · Drop-off · Support contact rate

Quality builds trust

Quality should increase confidence, reduce errors and make customers more comfortable completing high-value or high-risk actions. Trust / Confidence · CSAT · Error rate · Product quality / UX debt

Speed through systems

Systems should reduce repeated decisions and rework, allowing teams to move faster without compromising quality. Time-to-market · Design cycle time · Design System adoption · Rework

Anticipate, don't ask

Great products recognize intent, surface the next relevant action and reduce the effort required from customers. Self-service rate · Feature discovery · Proactive resolution · Repeat usage

Experience

Paddock

2026

co-Founder

Co-Founder at Paddock (mypaddock.co). Building the marketplace that connects drivers with teams across motorsport. We're replacing closed WhatsApp groups and outdated networks with a platform designed for how seats, roles, and partnerships are filled in racing.

Jisr HRIS SaaS

2025 — Present

Director/Head of Product Design

Brand Redesign. Design Systems from zero, achieving +92% adoption. Design Org Performance Processes. Scaled from 12 to +35. Brand, UXR, UX Content, Systems, Product.

Talabat - Delivery Hero

2023 — 2025

Design Systems & Fintech Product Design Manager

+8M users across 8 countries. Payment flows. Talabat ADCB Integration Card. Design Processes. Design Systems serving a full app.

Careem - Uber Technologies, Inc

2021 — 2023

Product Design sr. Manager

50M+ users across 10 countries. Food, Groceries & Everyday Delivery Verticals

KI Labs

2019 — 2021

Principal/Lead Design

Building products for Germany, Switzerland, Saudi Arabia, and Kuwait.

Iban Wallet Fintech

2018 — 2019

Lead Designer

Fintech App 0 to 1. +1M€ Deposits in 1y.

Novabase

2017 — 2018

Experience Design Manager

Government, Energy, and Transportation Projects. Via Verde Ticketing System.

Talkdesk

2016 — 2017

Global Creative Director

San Francisco <> Lisbon. Scaled a team from 4 to 15. First full-scale event, Opentalk.

Learnings

IxDF - The Interaction Design Foundation

2021

Conducting Usability Testing

IxDF - The Interaction Design Foundation

2021

Design Thinking: The Beginner’s Guide

IxDF - The Interaction Design Foundation

2021

Mobile User Experience (UX) Design

Instituto Superior Técnico

2017

Digital Transformation

Google

2017

Digital Marketing

ULHT

2011

Bachelor of Design & Multimedia

ETIC

2005

Design Multimedia

What Colleagues Say

Tiago is one of those rare design leaders who can operate both strategically and tactically. He helped us bring clarity to complex product challenges while building strong alignment between design, product, and engineering. His ability to translate business needs into meaningful user experiences had a real impact on how we shipped products."

Director of Product, Careem

Frequently Asked Questions 

Let's work together.

I'm always interested in hearing about new projects, ambitious ideas, and opportunities to collaborate.